Student athletes are struggling at record levels, and most of them will never ask for help.
Not because the help isn't there, but because no one told them it was okay to need it.
That's what 24 Reasons is here to change.
You don't have to be a therapist, a coach, or an expert to make a difference. You just have to care enough to show up.
24 Reasons is growing a movement of people who refuse to let student athletes carry the weight alone.
Whether you give, volunteer, share, or simply start a conversation you've been avoiding, you become part of something that's changing how an entire generation talks about mental health.
Real people sharing real experiences. Because the most powerful thing you can hear when you're struggling is that someone else made it through.
From the Be The Reason game to campus conversations, 24 Reasons is building a community that shows up for each other when it matters most.
A growing vision to bring mental health programming into schools and locker rooms across the country, one team at a time.
On August 22, 2017, Trey Moses woke up to four missed calls from his best friend and teammate, Zach Hollywood.
By the time he got to Zach's apartment, it was too late.
Trey changed his jersey number to Zach's 24, and made a promise he's kept every day since: no one should have to fight this alone.
What started as one man carrying his friend's legacy on his back has grown into a movement that's reaching student athletes across the country with a message most of them have never heard before:
Every year, athletes, celebrities, and community come together at Jeffersontown High School for one night that proves sports can be a vehicle for something far beyond a game.
The game itself is high-energy & fun, but it's purpose goes way deeper.
The Be The Reason Celebrity Basketball Game isn't just about what happens on the court. It's about what happens when an entire gym full of people decides that talking about mental health isn't weakness...
The pressure these children and young adults carry can be enormous, and to most of the world,
When half of the athletes in the system don't feel safe asking for help, this proves that as a whole, things need to change.
Normalizing the mental health conversation will help students feel less alone when they are struggling.
According to the NCAA's own research, only 50% of student athletes say they'd feel comfortable seeking help from a mental health provider on campus, and just 47% of women and 55% of men believe their athletics department actually prioritizes mental health.
Kids & young adults are managing pressure from every direction: social media turning every game into a public performance, NIL deals adding financial stakes to what used to just be a sport, and a culture that still treats asking for help as a sign of weakness.
For decades, athletics has operated on a simple rule: push through the pain, don't complain, and never let them see you struggle.
That mindset has real consequences. And the consequences are preventable through awareness.
This is just the beginning.
From school-based programming to athlete-led storytelling to a community that shows up year after year, 24 Reasons is building the infrastructure to make sure no one has to carry it alone.
Every dollar, every volunteer hour, and every person who shares this mission helps it get there faster.
This is important work and we are deeply grateful to our donors who help support our mission.