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Be The Reason Celebrity Basketball Game.
June 20, 2026 | JEFFERSONTOWN HIGH SCHOOL
The game that's become Louisville's biggest night for mental health awareness is back.
Athletes, celebrities, and a community that shows up when it matters most, all under one roof for a cause that's changing how student athletes talk about what they're going through.
June 20, 2026
Jeffersontown high
Louisville, KY
More then just a game.
For two years, the Be The Reason Celebrity Basketball Game has packed the gym at Eastern High School with 500+ people and brought together former and current professional athletes, Louisville legends, UFC fighters, influencers, and community leaders for a night that proves sports can do more than entertain.
Every dollar raised goes directly into 24 Reasons' mission to support mental health awareness and suicide prevention for student athletes.
This is more then just a game, or a fundraiser! It's a movement that uses the act of coming together for an event, as a way of embracing important conversations with the youth of the athletic world.
Put Your Brand Behind the Mission.
The Be The Reason game is the highest-visibility event in Louisville's mental health space. Three years of media coverage, hundreds of attendees, and thousands of social media impressions.
Sponsorship puts your brand in front of a community that remembers who showed up when it mattered. We have opportunities for businesses of every size.
